Notes
Short reads. Sit with them before you seat a tool.

01
Get out of the middle of every job
Everything waits on one person — the PC path only they know, the replies they send after hours.

02
Say what the tool may do. Then let it.
The fear is that a tool will go off-script — publish the wrong thing, spend the wrong amount, speak for you.

03
Fix the step that actually limits you
Wanting to “tool the whole business” sounds efficient. It usually stalls.

04
The prices still wait for the owner
The till already has a scale. The morning still waits for a handwritten tag.

05
A machine needs a clear door
We need a pretty page. A machine needs a path it can follow.

06
You shouldn’t have to learn the CRM
The system already knows. You shouldn’t need a course to ask it.